Topic3 articles
Building companies around technical ideas — validation, market reality, pricing and the decisions to stop.
Startups / Software Engineering
Cuegence never failed, because we never built it. Part 3: the budget line, the replacement question, and why great engineering problems aren't great businesses.
Startups 10 min read
Three pivots, six calls with the people who actually sign purchase orders, one question: is this a budget line? Part 2 of the Cuegence postmortem.
Startups 7 min read
Curriculum graphs, evidence provenance, memory decay — a genuinely beautiful engineering problem. Part 1: how that beauty replaced the question of who would pay.
